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UBIT helps – Online Day
19. September 2019 @ 4:45 pm - 8:45 pm UTC+2
- 16:45 – Start
- 17:00 – Welcome & overview of the program: FH-Prof. Mag. Peter Stepanek, Project Manager UBIT helps, Chairman -Stv.Fachgruppe UBIT Vienna
- 17:15 – 18:15 – The digital path in the nonprofit sector Basic facts on the path to success: Karin Gerbrich, best4sales biz training
- how NPO marketing differs from commercial marketing
- specifics of “digital marketing
- understanding the “donor journey
- define “customer” circle and target group
- define “donor persona
- A short checklist to success
- 18:15 – 18:45 – Break with a small buffet.
- 18:45 – 19:45 – Digital Humanism – how NGO’s can use digitalization to save the world in the 21st century, Isabella Linzmayer & Georg Gesek, Novarion Systems GmbH.
- Community Management
- Web search optimization
- Communication Management
- Facebook Ads & Google AdWords
- 19:45 – 20:45 – Meet the UBIT-Experts On-site short consultations by the speakers as well as by consultants of UBIT helps.
- 20:45 End